Dunno if this is relevant, but I’ve really been enjoying Ben Robbins’ advice that players are never as willing to pay attention to GM-provided information as when it’s written on the treasure they’ve just acquired.
“Is it engraved?”
“Of course it’s engraved!”
I find this is a useful way to motivate me to make sure there’s treasure, which otherwise I can’t quite must up a lot of enthusiasm for. (It seems to mostly bring trouble – when you need it there’s never enough, when there’s enough it’s way too much..)