I can’t possibly say I “made it” in the OSR (albeit I’m doing better than OK I guess) or that my lessons apply to PbtA but the way I stood out was to kill it with style and to do something different that was usable with OSR games.

Also, handmaking books and boxed sets was a smart idea marketingwise, because they look dope and people that want them but don’t feel like forking cash can get the PDF for a few bucks or the normal print copy. For those you might need bookbinding classes and a whole lot of work.