Vaguely tangential: regarding the image, those two extremes basically describe the two dimensions of regulatory focus theory (one of the more influential psychological super theories to emerge over the past generation or so), with left mapping to promotion focus and right mapping to prevention focus. And if anyone is curious, a decent intro:

https://www0.gsb.columbia.edu/mygsb/faculty/research/pubfiles/529/HIGGINSADVANCES_1998REG_FOC_.pdf