“Trying to figure out how to pitch Turn is hard because there is no comparable media.”
That works as a pitch for me!
Pitching sucks though. Really the thing that gets me to try a thing is either I like the creator’s past work or creators or friends tell me it’s good. That’s the pitch that works for me. Invoking media for games limits them because they are different types of media and the comparison weakens both.
Maybe I lied though because mechanics and structures of play will pitch me good.
“Game of Thrones set in space” = who cares
“Dresden Files City Creation rules mixed that then uses Apples to Apples for combat resolution” = at least now I know what that will be like and I’m interested in checking that out.