For what you get component wise the price isn’t bad compared to the market. It’s just a model where you spend more out of the gate then adding a few expansions over time.

I haven’t priced it out but I’m sure FFG’s Star Wars Dice game or WizKids Dice Masters stuff could easily spend that much on the base plus boosters fairly quickly. With some games I’d rather just take the upfront hit and be done with it rather then slowly bleeding me over time.